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LinkedIn Page or LinkedIn Profile: What to Choose?

Do you hesitate to choose between a LinkedIn Page and a LinkedIn Profile for your professional activity? Do you know what is the best support to create a substantial presence for your business?

In today’s article, we suggest you discover the features and benefits of each product. We will also share the opinion on the type of organization to set up according to the structure of your company: independent, small businesses, SMEs, large companies.

# 1. The LinkedIn Page

Intended for professionals, the LinkedIn Page allows us to communicate information, federate an audience around the company, and interact with a community.

By sharing useful and relevant content, a LinkedIn Page can foster engagement, increase the reach of its messages, and attract potential customers.

Depending on the chosen orientations, it is useful in developing the employer brand and facilitates the recruitment of future employees.

Thus, the heading “Life in the company” contains one or more items that could have a positive impact on the attractiveness of the structure to future employees or customers: employee testimonials, photos of the company, its values, employee prospects, leaders.

Besides, the “Job offers” section broadcasts the available and personalized positions according to their skills, which can be consulted by members of the network but also by Internet users (via Google).

We want to point out that these last two features are available after subscribing to a Career Pages LinkedIn Recruitment Solutions page.

A Linked Page offers another exciting feature with the addition of a Page Showcase, an extension of the Main Page, designed to highlight a brand, service, or initiative.

For example, IBM is a multinational company operating in different sectors: hardware, software computing, and IT. On LinkedIn, this structure has a Business Page and several Pages showcases for its various business areas such as IBM Services, IBM Cloud, IBM Mobile.

This segmentation makes it possible to address a different message to a specific audience.

Lastly, a Linked Page is public, and its content is accessible to LinkedIn members and Internet users.

To summarize, a LinkedIn Page has several advantages:

• Companies have the most relevant LinkedIn product to represent a business professionally.
• The LinkedIn page is an entry point for your business to be identified within LinkedIn when a user searches on your organization’s name, an employee’s name, or a job offer.
• LinkedIn Pages are indexed in the search engines. Because of LinkedIn’s domain authority, your LinkedIn Page, and therefore your business, are likely to be identified after a request on Google.
• The LinkedIn Page allows companies to work on various objectives, among which are increased awareness, lead generation, development of the employer brand, recruitment through job offers, capitalization on a network of ambassadors (via the Elevate product).
• Finally, a LinkedIn Page offers statistics to analyze performance and allows access to the creation of advertising campaigns.

# 2. LinkedIn profile

The LinkedIn profile is an online business card for individuals, where they can include who they are, what they do, what their work experience is, and what their skills are.

It is composed of several sections, some of which are present only according to the decided configuration.

Essential element and first visible heading on the LinkedIn profile, the introductory map includes basic but crucial information such as the profile picture, the title, the post, the place, and the coordinates, all accompanied by a summary and rich-media component (e.g., videos, external presentations).

The first card is followed by various removable sections: professional experience, training, licenses and certifications, skills, recommendations of contacts, achievements, projects, awards and distinctions, languages ​​, and centers interest.

While the LinkedIn profile may have subscribers like LinkedIn Page, it is also able to accept or send invitations to get in touch with other members of the social network.

Connected LinkedIn profiles are allowed to see their contact updates on their newsfeed and to use messaging to exchange private messages.

To share content, a LinkedIn profile has the ability to publish two types of publications: posts (news) and articles. While posts are the equivalent of standard updates available on social networks, articles are similar to blog posts.

The post allows you to quickly write short content (up to 1,300 characters), visible publicly, or to the profile network, in accordance with the chosen privacy settings.

The article allows you to write longer content (no character limit), with integrated rich media elements, on the content platform managed by LinkedIn.

In addition, thanks to the LinkedIn profile, an individual can apply for job offers or create a LinkedIn Page.

Finally, a LinkedIn profile is public or private, depending on the selected privacy options.

To summarize, a LinkedIn profile has several advantages:

• The LinkedIn profile supports an individual in building his personal brand.
• It authorizes the creation of a one-to-one relationship between individuals.
• It constitutes a solution to create and develop its professional network.
• It helps people find career opportunities.
• It facilitates private communication through messaging.
• The articles published on LinkedIn being indexed in the results of the search engines, the LinkedIn profile thus gains in visibility thanks to the increase of the reach and better discoverability of its contents.

Conclusion: LinkedIn page or LinkedIn profile

If you represent a small business, an SME or a large company, we invite you to consider the creation of a LinkedIn Page, supported by the existence of LinkedIn profiles for people working in the same structure. This is the most relevant organization to get the most out of LinkedIn, but strategic thinking is needed beforehand to maximize your results.

If you work alone or is self-employed, the combination of LinkedIn page/LinkedIn profile is ideal. You thus have an official representation for your company as well as for your personal brand. If this operation leads to a double activity, there are several strong advantages such as strengthening your brand image, using the specific features of each product (profile/page), or generate more visibility for your content and, ultimately, your professional activity. If you choose to use only a LinkedIn profile, remember that you cannot give it a logo and communicate as a company.

Your turn

What do you think of the choice between a Page and a LinkedIn profile? For which organization do you choose? Or which organization have you already chosen for your business, and why? Share your opinion, your experience, or a question in the comments.

How Old is Your Brain? Scientists Train Artificial Intelligence to Reveal Brain Age

Everyone knows people who act far more inconsequential and younger, or more mature and reasonable than what their age would be. Just go to a Tinder-like app to check it out – the chance you can confuse the age of a virtual profile is vast, even with photos.

In addition to fakes, this is because the age of the brain does not necessarily reflect a person’s chronological age. In the brain, factors depend on other processes such as genetics, social environment, and habits.

However, the subject is far from just academic entertainment. Researchers in the field of human longevity are increasingly realizing that the time you live is not your best indicator of health. The trend in the area of ​​longevity, rather than trying to prolong the patient’s life, the ideal should be to extend the patient’s life span, which means, in other words, the length of time one can live without the disease, or how long it is possible to delay the onset of common age-related diseases.

From these insights, a study, published in Nature Neuroscience, brought together three different fields – neuroscience, longevity, and Artificial Intelligence – in a single algorithm capable of predicting a person’s brain age based on MRI scans.

Using data from nearly 50,000 people aged 3 to 89 years, analyzed by Artificial Intelligence, the study set a standard trajectory for human brain aging. It is also a pioneer in showing how common brain disorders such as depression and autism affect brain aging, according to researcher and first author of the study, Tobias Kaufmann of the University of Oslo, Norway.

For immediate use, the difference between the brain and chronological age is a useful biomarker for brain aging, which can help doctors make decisions.

Millions of possibilities

The research’s most significant contribution is its interdisciplinary approach to the issue, made possible by the ability to study brain scans of a large number of people using scanners, websites, and settings as if they were from an entire population.

In other words, data from individual labs is no longer suited for discovering small markers and subtle changes that have a significant impact on people’s lives. This would take a long time, beyond the mismatch of new hypotheses and discoveries made by each doctor. To better unravel the mysteries of brains en masse across racial and socioeconomic divisions, it is worth recognizing – and utilizing – the power of numbers and the intersection of different patterns in research institutions.

The True Age of the Brain

For the story to follow, there is still a challenge: figuring out the equation to take you to a person’s exact and accurate biological age. For now, researchers have compared the difference between chronological age and brain age in humans.

It is already possible to understand some factors that control how quickly a brain matures and changes throughout life, and how this plays a significant role in brain structure, which can be measured with the aid of magnetic resonance imaging.

In this sense, brain disorders such as autism, schizophrenia, bipolarity, and depression dramatically alter these numbers. This discovery led the medical staff to wonder if brain age is linked to specific genes and, if so, to question and find out those that accelerate and delay brain aging.

Training the AI

To try to get these answers, Kaufmann’s team study needed to be more general. Previous research, according to the paper, took place on a “small scale”, as they analyzed only a limited age group and focused on a single mental disorder.

Thus, the results could not provide a dynamic and complete picture of structural changes in the brain over its lifetime.

Since no laboratory could provide the data the researchers needed, the group did a multi-site MRI scan from different scanners in different configurations. What would have been crazy in the past with variations of images and sizes was only possible with the use of Artificial Intelligence.

Data from 45,615 people had to be standardized together – a task that required effort, time, and considerable trial and error methods. As an integrity check, they have included this information in their machine learning algorithm for possible normalization errors. The Oslo team then trained Artificial Intelligence to predict a normal brain aging trajectory.

The algorithm was then validated with data from 4,353 additional healthy people. Finally, the researchers compared brain scans of nearly 5,800 people with various brain disorders, matching each patient’s brain age with the overall trajectory.

In the process, they found that developmental brain disorders such as autism and ADHD do not particularly affect brain age. In addition, the team also found that brain regions that significantly contributed to the brain age difference were already implicated in a specific mental disorder. For example, in Alzheimer’s disease, the structure of areas under the cortex slowly withers – they are also the ones that trigger the brain age difference measured by the algorithm.

This is an important validation, the team said. This shows that AI can condense information from large numbers of brain images into an interpretable score without completely losing information about individual brain regions. Thus, some disorders can cause one region of the brain to age faster than others.

A genetic link

Accelerated brain aging can also be associated with genetic issues and aggravated by harsh environments and different types of lifestyle. Analyzing genes is a way to start exploring factors that influence trajectory variations.

AI is the first step in determining the age of the brain in an individual. Going from average results to individual scans is difficult, Bijsterbosch said, because MRI scans show high variability between people. More research is needed, but the study, given its size, is a solid foundation.

The hope now is to predict a person’s brain age difference based on their genetics prior to the onset of high-risk brain disorders and to monitor disease progression over time to help adjust their treatments.

Microsoft Launches Free Python Programming Course for Beginners

Attention programmers, Microsoft has released a new free course to teach the Python language. The company added on its developer channel on YouTube a new list of 44 lessons to teach Python for beginners.

The videos are quite short and work on a system similar to conventional classes. Content, although presented for beginners, requires that you have some knowledge of some programming languages, such as JavaScript.

There are also machine learning modules for applications, web apps, and how to automate computer processes. For those who want to delve into the quick lessons, Microsoft has also added extra content to its GitHub page.

Python is a language known to be easy to learn. Microsoft has added several tools to its systems, mainly for the VS Code. This is a company platform that allows a simplified interface to view the code, also compatible with Python.

Since there is no free lunch, having more people learning Python is also of great interest to Microsoft. After all, it is the primary language used in the Azure system – its cloud services division – for building artificial intelligence applications.

The Microsoft course is free and open by YouTube (click here to access it). However, you must have a knowledge of English to enjoy the classes.

Instagram Stories: A Pool Of Opportunities For Brands

In 2016, Instagram released a new feature that allows users to share short video contents – Instagram Stories. Needless to stay, it became a smashing success, especially among young users.

Statistics show that it has about 300 million active daily users who spend, on average, 28 minutes using it. Additionally, one in three of all Instagram users views Stories.

How have enterprises and online businesses tapped into this virtual resource?

Every business needs two main things – brand awareness and customers. Online companies have been seeking a way to bring their brands closer to the target audience. They were employing methods such as SEO improvements, brand publicity, marketing campaigns, promotions, and recently, social media platforms.

This is where Instagram Stories comes into play. It is a prime opportunity for enterprises to connect with customers. Many of them decide to create a smart Instagram marketing strategy by using the latest Instagram stats and trends. As a result, over 50% of businesses have at least one Story, 20% of which resulted in interaction with potential customers.

The industries with the highest level of engagement on Instagram Stories are fitness (garnering over 73% of users’ attention), fashion (70%), and retail (56%). Others include technology, airlines, and automotive, in descending order.

What Are Instagram Stories Used For?

Instagram Stories feature is mainly used for product promotions (36% of them), inside looks (22%), live events, influencer takeovers, and so on. 59% of the shared Stories take users to shoppable pages, while 23% of them take users to external social platforms. The rest direct users to blog posts, campaign pages, and mobile applications.

Using this feature to increase ROI and brand awareness has proved to be quite a smart move. Many well-known brands tried this, and it worked.

Brands like DriveNow, Enel, Country Road, McDonald’s Malaysia, ASOS, Michael Kors, Maybelline New York have strategically used Instagram Stories ads to reach a broader audience, increase customer engagement, and promote products. This strategy yielded a notable increase in profits.

Other brands, such as AirPay, Tiket.com, and Tokopedia, have successfully used Stories to drive app downloads.

Some companies (NASA, Twitter, MSNBC, MAC Cosmetics, Brit + Co) have even used it to provide users with compelling information and news.

Reports reveal that the top location tags used in Instagram Stories are Jakarta, São Paulo, New York, London, and Madrid.

The most famous face filters are “puppy ears,” “sleep mask,” “bunny ears,” “love with heart-shaped darts,” and “koala ears.”

People use location, weather, digital time, ‘like,’ and ‘hashtag’ stickers.

The most used hashtags in Instagram Stories so far this year include #GOODMORNING, #MOOD, and #TBT.

All of the brands mentioned above-recorded success and business improvement after using the feature. The success is so significant that a whopping 88% of businesses state they will increase posting to Instagram Stories this year, and 30% of companies plan to create Instagram Stories ads this year.

Where can I find freelance content writers in Mumbai ?

What do you mean by content writing ?

Content writing is a form of online writing which is closely linked to web marketing campaigns. This means creating the writing which appears on websites that are designed to sell or promote a specific product.

Benefits of Website Content Writing Services

• Gives Old Content New Life
• Increases Search Engine Rankings
• Boosts Conversions
• Creates a Voice for Your Company

Fresh, high-quality content results in more leads and conversions, and improved search engine rankings. But it’s not easy to create an arsenal of timely, well-written content to satisfy your audiences’ interest and position your company as a thought leader. So now maximum organisation or company are searching freelance content writers in Mumbai to grow their brand in web market and to increase their brand visibility in web market or in online.

Why choose LearningSimplify as freelance content writers in Mumbai for your brand ?

LearningSimplify is a 360° communication partner-oriented in new technologies. We offer content marketing services for all professionals. Our team will take charge of your Wireframe project online, according to the needs of your company. Our goal is to attract more and more traffic and increase revenues for our clients through our content writing.

The world is Running Out of IPv4 Addresses and IPv6 is the Future of the Internet

Saving IP addresses was not a concern at the beginning of the Internet. Some companies were allocated blocks/8 (16 million addresses) or /16 (65536 addresses) which often exceeded their actual needs. The notion of IP address class in use in the 1980s, and up to the early 90s resulted in underutilization of available space, as it was common for a class C (a range of 256 addresses) is assigned to a network of only a few computers. The proliferation of mobile devices and the advent of IoT have also increased the demand for addresses.

Because IPv4 addresses are a 32-bit string, the number of addresses available for the IPv4 address space is about 4 billion. In total, there are 4,294,967,296 unique values, considered in this context as a sequence of 256 “/ 8”, each “/8” corresponding to 16,777,216 unique address values. These addresses are reserved for particular uses including 16/8 blocks reserved for use in multicast scenarios, 16/8 blocks reserved for unspecified future use, a/8 (0.0.0.0/8) for identification local, a/8 for loopback (127.0.0.0/8) and a/8 for private use (10.0.0.0/8) Smaller address blocks are also reserved for other special uses.

In February 2011, the Internet Assigned Numbers Authority (IANA), which oversees the global allocation of IP addresses, indicated that it had exhausted blocks/8 of IPv4 addresses for Regional Internet Registries (RIRs). Then, gradually, the RIRs have exhausted their stock in turn. It is the APNIC or Asia-Pacific Network Information Center which serves the Asian continent which declares during the same year, to be out of address IPV4. It was then the turn of Europe (RIPE) in 2012 to run out of steam.

Since then, the European RIR has been rationing its last IP/8 address block, which makes a total of 16 million addresses. To do this, LIRs (Local Internet Registrar) could have only one last block / 22 extracts of the last block/8. Latin America and the Caribbean (LACNIC) reached its limits in June 2014. And it was later in February 2017 that LACNIC moved to “phase 3”, when only companies that did not have space IPv4 were allowed to get one of the remaining addresses – which will only be available in block/22. Finally, the American Registry for Internet Numbers experienced an IPv4 drought in September 2015. AFRINIC estimates the depletion of its blocks of IPV4 to September 2019.

Even if some unused addresses by some organizations or companies were later returned to IANA, the fact remains that an alternative must be found to get around the problem of burnout. A report yesterday on the state of the IPv4 address pool 1demonstrates this. After the first half of this year, the last area on the list, that is Africa will no longer have IPv4 address blocks. The IPv6 address space represents the future of the Internet. IPv6 (Internet Protocol version 6) is an OSI (Open Systems Interconnection) layer 3 connectionless network protocol.

IPv6 is the culmination of work carried out within the IETF in the 1990s to succeed IPv4 and its specifications were finalized in RFC 2460 in December 1998. IPv6 was standardized in RFC 8200 in July 2017. With 128-bit instead of 32-bit addresses, IPv6 has a much larger address space than IPv4. This large amount of address allows for greater flexibility in address allocation and better aggregation of routes in the Internet routing table. With IPv6, billions of billions of IP addresses will be available.

Some users believe that IPv6 has much more to offer than the volume of addresses. This will, they believe, provides businesses with greater granularity by identifying website traffic from various businesses, offices, or devices. Marketing analysts will be able to better know their customers, spread more experiences of personalized websites and lead a larger conversion of websites. For them, when we think about this, IPv6 is perhaps the marketing tool expected by companies. For some years now, many of the areas that have exhausted their IPv4 address pools earlier and some large companies have started the transition to IPv6.

It was reported by Google in October 2018 that the global proportion of use of IPv6 had crossed the 25% mark. In the same year, France estimated at 23.32% the transition to IPv6 on its territory. For other users, it is true that IPv6 is a very user-friendly standard, but the most important issue for them in this transition to IPv6 is the availability of mainstream routers that support IPv6. According to them, although the protocol is not so difficult, we need a real firewall (no NAT, on which all low-end routers rely) and other equipment very specific with costs often out of reach for small businesses. This would slow down, according to them, the transition to IPv6.

Virtual Reality Is Now Here, Be Ready

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How Will Virtual Reality Change Us?

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Nulla et scelerisque massa. Curabitur mollis ipsum non turpis ullamcorper gravida. Nulla non sem eu odio efficitur vehicula. In convallis ut dui nec mollis. Quisque sed justo sapien. Sed convallis sodales mauris, sit amet ornare tellus vestibulum at. Suspendisse nec rhoncus magna. Aenean finibus libero sit amet tempor faucibus.

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Virtual Reality Is At It’s Finest Beginning

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Nulla et scelerisque massa. Curabitur mollis ipsum non turpis ullamcorper gravida. Nulla non sem eu odio efficitur vehicula. In convallis ut dui nec mollis. Quisque sed justo sapien. Sed convallis sodales mauris, sit amet ornare tellus vestibulum at. Suspendisse nec rhoncus magna. Aenean finibus libero sit amet tempor faucibus.

Ut a mauris sagittis ante pellentesque vestibulum. Sed quis rutrum sem. Morbi dolor nunc, pellentesque vel nisl sit amet, scelerisque viverra lacus. Proin ac dolor pretium, elementum mi nec, interdum lacus. Phasellus urna arcu, commodo ut turpis vel, tincidunt congue ex. Sed eget rhoncus ante. Praesent felis neque, convallis et lorem vitae, consectetur maximus sem. Etiam nisl ex, pretium imperdiet ipsum id, malesuada posuere purus. Maecenas cursus molestie convallis.

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Virtual Reality Is a Hit In The News

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Nulla et scelerisque massa. Curabitur mollis ipsum non turpis ullamcorper gravida. Nulla non sem eu odio efficitur vehicula. In convallis ut dui nec mollis. Quisque sed justo sapien. Sed convallis sodales mauris, sit amet ornare tellus vestibulum at. Suspendisse nec rhoncus magna. Aenean finibus libero sit amet tempor faucibus.

Ut a mauris sagittis ante pellentesque vestibulum. Sed quis rutrum sem. Morbi dolor nunc, pellentesque vel nisl sit amet, scelerisque viverra lacus. Proin ac dolor pretium, elementum mi nec, interdum lacus. Phasellus urna arcu, commodo ut turpis vel, tincidunt congue ex. Sed eget rhoncus ante. Praesent felis neque, convallis et lorem vitae, consectetur maximus sem. Etiam nisl ex, pretium imperdiet ipsum id, malesuada posuere purus. Maecenas cursus molestie convallis.

Sed vel ipsum et massa ornare venenatis. Vivamus mollis vestibulum bibendum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent dictum magna vitae ligula tempor, volutpat pharetra magna iaculis. Maecenas eu ipsum tincidunt, dignissim nulla eget, feugiat purus. Suspendisse blandit elit efficitur urna tempor elementum. Pellentesque accumsan leo sem. Integer dolor nunc, convallis at ultrices et, egestas vitae magna. Sed egestas bibendum risus sed posuere. Donec non est sapien. Mauris eget velit ullamcorper eros dictum mollis. Suspendisse potenti. Nunc felis turpis, maximus faucibus euismod eget, maximus at ante. In aliquet magna turpis, eget feugiat mauris elementum a.

Donec ipsum urna, maximus ac tempor non, porttitor in lacus. In semper, ex ornare faucibus laoreet, sem nisi varius felis, vitae dignissim sem eros a urna. Suspendisse dignissim viverra arcu a scelerisque. Suspendisse non turpis auctor, porta dolor in, pellentesque eros. Phasellus gravida pharetra ex ut hendrerit. Ut nulla ante, rhoncus sit amet aliquam quis, facilisis sit amet nisl. Suspendisse nulla sem, congue sit amet aliquet ut, varius ac eros.