Voice Assistants: This is How They Will Revolutionize Commerce

The Digital Transformation Institute of Capgemini published in the report titled “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives”, which highlights how consumers use voice assistants (Google Assistant, Siri, and Alexa above all) and what opportunities these offer systems to companies to connect with their customers.

From the report, which was attended by over 5,000 customers in the United States, United Kingdom, France and Germany, it emerges that in the next three years voice assistants will become the predominant mode of interaction between consumers, and that those who use technology to do purchases will be willing to spend 500% more through this new form of interaction than current levels.

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The Digital Transformation Institute of Capgemini published in the report titled “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives”, which highlights how consumers use voice assistants (Google Assistant, Siri, and Alexa above all) and what opportunities these offer systems to companies to connect with their customers.

From the report, which was attended by over 5,000 customers in the United States, United Kingdom, France and Germany, it emerges that in the next three years voice assistants will become the predominant mode of interaction between consumers, and that those who use technology to do purchases will be willing to spend 500% more through this new form of interaction than current levels.

In fact, consumers are developing a strong preference for interacting with companies through voice assistants. Research has shown that today about a quarter of respondents (24%) would prefer to use a voice assistant instead of a website. However, it is estimated that in the next three years this percentage will grow to 40% and almost a third (31%) will interact with a voice assistant instead of going to a physical store or a bank branch, compared to 20% recorded today.

Currently, those who use voice assistants invest 3% of their total expenditure through voice assistant, but it is estimated that this percentage will grow to reach 18% in the next three years, thus reducing the share of purchases made at a physical store (45 %) and on websites (37%).

The main use is still that of streaming music and searching for information on the network, but over a third of respondents (35%) used voice assistants to buy food, household products, and clothing. Currently, 28% of users have already used a vocal assistant to make payments or to send money, but 44% of users have expressed interest in using these devices for banking transactions since the smart devices have functioned vocal payment by credit card.

Consumers who use the voice assistant have expressed very positive opinions about their experience, with 71% saying they are satisfied with their voice assistant. In particular, among the main reasons that push users to prefer the voice assistant to mobile apps or websites, the report found the convenience (52%), the ability to perform hands-free activities (48%) and the automation of ordinary shopping activities (41%).

The ability of voice assistants to understand users is also a fundamental element; 81% of those who use them expect the voice assistant to understand accent and diction. The report also reveals that voice assistants are very popular among people aged between 33 and 45 and of these almost one in five (17%) have a gross annual income of more than $100,000.

Brands that offer positive experiences through voice assistants will generate more business opportunities and positive word of mouth. In fact, the report found that 37% of voice assistant users would be willing to share a positive experience with friends and family, while 28% of current non-users would increase their dealings with a brand following a positive experience.

All this translates into possible financial gains, as consumers would be willing to spend 5% more with a given brand following a positive experience with a voice assistant.

Does Artificial Intelligence Recognize Suicidal Tendencies in Social Networks?

The Government of Canada launches a project together with the Artificial Intelligence company Advanced Symbolics to predict the likelihood of regional suicidal ideation. And, they are not the only ones.

The test project wants to find out which regions of Canada are particularly in need of assistance. It starts in January 2018 and is divided into two phases.

The first one defines what suicide-related behavior in social networks actually looks like. In the second phase, the posts of a representative selection of 160,000 users are checked. It is only about public postings, the privacy of users should not be touched.

Advanced Symbolics also emphasizes not focusing on individual cases, but instead identifying trends. In Canada, suicide is the second preeminent cause of death among the 10 to 19-year-old group. Based on the monitoring data, the company is aiming

The Government of Canada launches a project together with the Artificial Intelligence company Advanced Symbolics to predict the likelihood of regional suicidal ideation. And, they are not the only ones.

The test project wants to find out which regions of Canada are particularly in need of assistance. It starts in January 2018 and is divided into two phases.

The first one defines what suicide-related behavior in social networks actually looks like. In the second phase, the posts of a representative selection of 160,000 users are checked. It is only about public postings, the privacy of users should not be touched.

Advanced Symbolics also emphasizes not focusing on individual cases, but instead identifying trends. In Canada, suicide is the second preeminent cause of death among the 10 to 19-year-old group. Based on the monitoring data, the company is aiming to make predictions about regional increases in suicidal tendencies.

With this knowledge, the government wants to ensure that areas with high risk can be better assisted. The Artificial Intelligence draws its knowledge not only from the postings examined but also from past incidents, as its director Brenton White tells CBC.

On Cape Breton Island about three teenagers were killed in the past year, in Saskatchewan authorities reported six Suicides within a month. Among other things, the AI uses such information to identify areas of danger at an early stage.

Other companies are working to help people at risk of suicide. In November, Facebook began the rollout of a suicide prevention tool. This allows people at risk to either directly report, or other users can also post from people who point to a risk of suicide.

On Instagram, which is a part of Facebook, users have been able to report videos since last year that might indicate suicide risk.

5 Options For Developers Who Want to Work With Blockchain

The blockchain is a shark area that begins to be serious about recruitment. If you are a developer who is craving something new, then there are plenty of options.

The term blockchain appears more often. It is still quite unclear how technology will be used on the broad front, but many are convinced that it will be a key to successful digitization in many contexts.

What is the blockchain actually? In short, it can be said that it is about secure (encrypted) distributed transactions or distributed accounting. And it should be possible to use it. Perhaps the most obvious example is managing payments.

As often as new IT solutions win land, developers need to create operational solutions. But where are they going to work?

Computerworld UK provides examples of five types of employers:

1. Startup companies and consortia

Many want to

The blockchain is a shark area that begins to be serious about recruitment. If you are a developer who is craving something new, then there are plenty of options.

The term blockchain appears more often. It is still quite unclear how technology will be used on the broad front, but many are convinced that it will be a key to successful digitization in many contexts.

What is the blockchain actually? In short, it can be said that it is about secure (encrypted) distributed transactions or distributed accounting. And it should be possible to use it. Perhaps the most obvious example is managing payments.

As often as new IT solutions win land, developers need to create operational solutions. But where are they going to work?

Computerworld UK provides examples of five types of employers:

1. Startup companies and consortia

Many want to try their luck in this new hot area, and they need developers. An example of such a company is Ripplenet. Since it is about an inefficient technology, some companies also come together to develop standards, often in the form of consortia like R3 that work with standards in the financial sector. Even they need developers.

2. Major technology companies

IBM and Microsoft are hanging out, like Oracle, SAP, and HPE. In particular, they try to build blockchain features into their existing cloud services.

3. Banker

Banks and other companies in the financial sector are naturally joining the blockchain. Secondly, not to be swayed by completely new financial solutions, partly to be creative themselves.

4. Authorities

There are many possible applications for public organizations. One discussed in the UK is to handle student loans.

5. Consulting company

All major, broad consulting companies are building blockchain teams, not least to be able to advise their customers. This often happens through acquisitions. Examples of the global are Deloitte, PWC, and Capgemini.

Cloud Security: This Knowledge And Skills Are in Demand

The growth rate in the cloud computing market has reached a considerable speed in recent years. According to a study by IDC, global public cloud service spending is expected to increase 19.4 percent annually by 2019, six times more than spending on the IT sector as a whole.

More and more companies are switching to the cloud. This also increases the demand for IT professionals with the skills to make the most of technology.

The rapid increase in the cloud computing market has long caused a shortage of skilled workers. Especially cloud security experts are being sought after more than ever: Information security is still the biggest concern of companies implementing cloud technologies, according to a study by BT.

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The growth rate in the cloud computing market has reached a considerable speed in recent years. According to a study by IDC, global public cloud service spending is expected to increase 19.4 percent annually by 2019, six times more than spending on the IT sector as a whole.

More and more companies are switching to the cloud. This also increases the demand for IT professionals with the skills to make the most of technology.

The rapid increase in the cloud computing market has long caused a shortage of skilled workers. Especially cloud security experts are being sought after more than ever: Information security is still the biggest concern of companies implementing cloud technologies, according to a study by BT.

Cloud security experts require specific, well-developed skills. We’ve put together the five most important and most requested Cloud Security Skills for you.

Compliance

As soon as a company decides to use a cloud storage or backup service, compliance becomes an important issue. The transfer of data from internal to external storage makes it necessary to ensure high data security and to ensure compliance with laws and industry regulations. In particular, with regard to the EU data protection regulation, companies need to take action soon to comply with the new regulation.

An understanding of the types of data that can be moved to the cloud or not, the careful study of potential vendors, and the use of correct terminology in service-level agreements (SLAs) – all these are imperative areas of enterprise cloud compliance. Neglecting cloud compliance can cost an organization millions. In addition to imposed financial penalties, considerable damage to the reputation threatens.

Ethical hacking

More and more popular is the so-called ethical hacking. Businesses are increasingly looking for ethical hackers and penetration testers to assess the security of private, public, and hybrid cloud environments.

Ethical hackers combine various tools, hacking and penetration techniques to uncover weaknesses in enterprise systems. Thus, security holes can be closed even before attackers detect them – damage from cyber attacks are thus prevented from the outset. The best-known qualification in this field is the Certified Ethical Hacker Certification, which includes modules on cloud computing.

Migration and platform knowledge

Platform-specific capabilities are particularly important for migration and subsequent security. Cloud experts help companies choose the right platform and understand the vendor-specific security implementation. This requires, for example, knowledge of which provider guarantees the physical security of the infrastructure and which built-in security features the platform provides.

Migration and data transfer abilities are the prerequisites for ensuring sufficient data security when moving to the cloud. In-depth knowledge of the respective cloud platform should definitely be available. For leading vendors, such as Amazon Web Services and Microsoft Azure, there are official cloud certifications for professionals to gain platform-specific knowledge.

Communication

Surprisingly, communication is one of the most important cloud security skills, completely independent of the technologies used. Cloud Security includes some complex technical concepts and terms that require explanation. The ability to communicate these intelligibly to management and non-technical personnel is critical to the correct implementation of cloud security in the enterprise.

In the ISC Global Information Security Workforce Study, 90 percent of the 14,000 respondents rank “communication” as # 1 of the most important skills for a successful information security expert.

Encoding

The hacker attack on the British provider TalkTalk last year cost the company 60 million pounds. The cause – Hackers intercepted unencrypted data packets and thus obtained personal customer information and bank data.

Secure encryption is and remains one of the most effective ways to protect sensitive data. With the enormous amount of data being transferred between the enterprise and the cloud, the development of complex encryption algorithms and the use of existing cloud encryption services are among the most valuable skills of a cloud security expert.

Tokyo Olympics Will Use Face Recognition to Enhance Security

The Tokyo 2020 Olympics has everything to be a significant technological event. If we already had an appetizer of this during the presentation of the city as the next venue of the games during the closing of Rio 2016, little by little, more information comes to confirm this idea. The latest comes from the Japan Times website, which talks about the use of facial recognition technology during the event.

Citing an anonymous source, the publication says that the organizers of the Tokyo 2020 Olympic Games will scan the face of everyone who is working on the games. This includes not only the event organization team but also athletes and media professionals. The expectation is that between 300 thousand and 400 thousand registrations will

The Tokyo 2020 Olympics has everything to be a significant technological event. If we already had an appetizer of this during the presentation of the city as the next venue of the games during the closing of Rio 2016, little by little, more information comes to confirm this idea. The latest comes from the Japan Times website, which talks about the use of facial recognition technology during the event.

Citing an anonymous source, the publication says that the organizers of the Tokyo 2020 Olympic Games will scan the face of everyone who is working on the games. This includes not only the event organization team but also athletes and media professionals. The expectation is that between 300 thousand and 400 thousand registrations will be made.

The new method intends to avoid security problems involving the theft of identification cards of persons authorized to attend spaces not accessible to the general public. Precisely because of this, spectators would not be submitted to the facial recognition system, and it will suffice to present the tickets to gain access to gyms and stadiums.

All registrants will have their faces checked by cameras whenever they enter a restricted environment. Because the system will have the faces registered in your database, any discrepancies should alert security guards to prevent unauthorized access.

The method will be applied both during the Olympic Games, scheduled to occur between July 24 and August 9, as well as during the Paralympic Games, which take place between August 25 and September 6.

3 Biometric Techniques You Will Want to Use in the Future

Time to forget about what fingerprint reader and voice control and let’s believe the companies behind these biometric options. We learn to be in safe hands in the future.

Your Ears

Remember to pull back your hair and let a camera scan your ears when shopping something in the future. It must be long-term, but in fact, a lot of progress has been made when it comes to the ears in combination with biometrics.

Ears are unique. They are stable and lasting, which means they change very little over a lifetime. It’s also true when it comes to fingerprints, but less true when talking about facial recognition, says Michael Boczek, director of Descartes Biometrics, to Wired.

Japanese NEC is one of the companies that focus on technology. Sound waves are used to read ears, in a process that takes less than a second and has the accuracy of more than 99 percent, if we believe the NEC itself.

Your heartbeat

“Let my heart be me,” sang Sony Hedenbratt in the TV series of the s

Time to forget about what fingerprint reader and voice control and let’s believe the companies behind these biometric options. We learn to be in safe hands in the future.

Your Ears

Remember to pull back your hair and let a camera scan your ears when shopping something in the future. It must be long-term, but in fact, a lot of progress has been made when it comes to the ears in combination with biometrics.

Ears are unique. They are stable and lasting, which means they change very little over a lifetime. It’s also true when it comes to fingerprints, but less true when talking about facial recognition, says Michael Boczek, director of Descartes Biometrics, to Wired.

Japanese NEC is one of the companies that focus on technology. Sound waves are used to read ears, in a process that takes less than a second and has the accuracy of more than 99 percent, if we believe the NEC itself.

Your heartbeat

“Let my heart be me,” sang Sony Hedenbratt in the TV series of the same name in the happy seventies. Almost fifty years later, it may prove more appropriate than ever, at least if we are talking biometric logins.

Sensors of various kinds read from our hearts have seen several examples already, but in the future, we can use our heart to log in to our internet bank.

South Korea’s Korea Internet & Security Agency develop a biometric technology that combines fingerprints, heartbeats, and ECGs. According to the company, technology must be a much safer form of login that is offered today.

Your friends

This technique is probably closer than you think. Already this year, a UK supermarket became the first to let its customers pay with the help of their friends at their fingertips.

The British company Stahler invests heavily in technology through its Fingopay product – and is in the middle of discussions with several business chains around the UK.

Simon Binns, Commercial Manager at Stahler, believes that the technology makes it very easy for customers to pay.

They do not need to carry either money or cards. They do not need to remember any pin code. You only take with yourself. It is the safest form of biometry. There are no known incidents when this technique where this technology has been broken.

When you place your finger on the scanner it looks if you live, it looks for a pulse, and it looks for hemoglobin. Your friend code is secure because it is stored in a database in encrypted forms, such as binary numbers.

8 Cases Where You Use Artificial Intelligence Without Knowing It

It is no coincidence that Artificial Intelligence and Machine Learning are used or will be used for such technologies that will define how the real future of many industries.

However, one can not and should not talk about the future, but of the present. In the field of communication and marketing, a lot of algorithm-based tools can be used daily, which can suggest the best thing to do, lighten up the work, or be able to help us in more basic tasks, writing a message in the best possible way. Think also of customer care services, which in many cases consist of real chatbots that can answer many different questions or needs.

The artificial intelligence has come to our lives for some time now, even outside the scope of work, if you think of apps that we listen to music, play online, or allow us to get in touch with our friends. The <a href="https://lea

It is no coincidence that Artificial Intelligence and Machine Learning are used or will be used for such technologies that will define how the real future of many industries.

However, one can not and should not talk about the future, but of the present. In the field of communication and marketing, a lot of algorithm-based tools can be used daily, which can suggest the best thing to do, lighten up the work, or be able to help us in more basic tasks, writing a message in the best possible way. Think also of customer care services, which in many cases consist of real chatbots that can answer many different questions or needs.

The artificial intelligence has come to our lives for some time now, even outside the scope of work, if you think of apps that we listen to music, play online, or allow us to get in touch with our friends. The Machine Learning algorithms that can provide us the best user experience we may want, according to our needs.

We discover together 8 typical activities in the industry where artificial intelligence is used, sometimes even without realizing it.

# 1 Search Engines

For example, Google uses a system governed by the AI ​​called RankBrain to try to figure out what the user wants when he has asked a question or an affirmation with which the search engine is not very familiar. Through machine learning, RankBrain is able to interpret words and phrases that Google has never had to do, using expressions that have a similar meaning.

# 2 Programmatic Advertising

For Programmatic Advertising is computerized advertising. In a nutshell, technology can buy autonomously online advertising space. They consist of software specializing in the purchase of banners and other digital forms of advertising that buy online advertising space on different sites and platforms. This is done based on factors such as a user’s demographic information, his online behavior, and the content he is looking at when the ad appears.

This type of technology is able to act independently without the activity being managed by a marketing agency. In this way, the AI-based software can optimize monetization of online campaigns based on real-time results, as well as some tips on what type of ads to deliver.

# 3 In-image Advertising

When it comes to In-image advertising, it is a form of advertising where specific images or photographs on websites are matched to their advertisements.

Based on a machine learning algorithm called neural network, characterized by a series of mathematical functions that handle information similar to the human brain, some technologies can identify all types of objects, people, colors, logos, and more still present in an image.

In this way, the software can place a suitable advertisement for each image. For example, a parent can see a child-specific ad on a laptop computer inside a photo depicting a school.

# 4 Consumer Profiling

Branding your customers’ profiles, brands use data analysis to divide consumers into different groups, based on their demographic information, past purchases, offline behaviors, and online search history.

By using software that uses artificial intelligence, you can predict some data and identify when something special happens to consumers. By analyzing some online behaviors and purchases, it is possible to understand when a woman is about to have a baby, being able to guide her in purchases that best meet her needs.

# 5 Sports Sponsorships

The previously mentioned neural networks can also help the various brands to get a lot of useful information about which sponsorships in stadiums or palaces are really valid. By identifying at what times a company’s logo appears on screen during a live broadcast, this type of technology informs the brand on how much time on the screen they actually get.

In this way, you can also calculate, the time that the logo passes on the screen, even to what is evident to the user. By comparing this data with the number of people watching the broadcast, you can also understand how much it would cost you to achieve the same result through television ads, streaming platforms, or social networks, gaining good comparisons for your marketing strategy.

# 6 Lead Nurturing

The lead nurturing is nothing but the communication activities carried out by when it is applied a first contact request from a consumer until you actually purchase a product.

Consumers expect personalized and multi-channel communication, so that a relationship with a brand is created, which has the task of transmitting customer confidence. The purpose of this activity is of course to dialogue and convince the potential customer to prefer their own company and its products compared to those of the competition.

Artificial intelligence is also present in these activities: there are many “digital commuters” that can entertain conversations with potential business customers, thus gaining contact information, promoting their products, and freeing customers of no time concerned. Without using people within your sales team, the consumer will just feel like talking to a human.

# 7 Product Marketing

Have an Amazon account that shows “Customers who viewed this item also viewed:”? This service uses artificial intelligence to advise the best products to customers. The main e-commerce sites use software that can connect consumers with similar tastes.

If Filippo and Luigi bought the same five products in September, there is a good chance that Filippo will be interested in the first product Luigi bought in October.

# 8 Dynamic pricing

To respond flexibly to market demands, one of the techniques used by online sellers is dynamic pricing, which allows you to change the prices of your products in real time.

This technique uses machine learning to set the best price on the basis of what price they were willing to pay consumers in the past for a specific product type. In a nutshell, algorithms study the moments you buy and how much you have spent on buying; That’s why transport prices vary based on when you buy your ticket.