Audi Wants to Study the Brains of Autonomous Passenger Cars

Audi is committed to making the future of self-propelled cars the least traumatic possible for people and has launched the “25th Hour” project to understand better what this type of vehicle does right or wrong. However, the answer will not come from conventional research, but from people’s brains.

In a simulator, created in partnership with the Fraunhofer Institute for Industrial Engineering, the brand decided to apply augmented reality to an environment that mimics a four-seater with seats facing each other.

The glasses are integrated displays, and all the surroundings are images generated with the help of projectors. The idea is to replicate a trip in a fully autonomous, level 5 vehicle and identify how certain aspects, such as lighting, noise, and interaction with notificat

Audi is committed to making the future of self-propelled cars the least traumatic possible for people and has launched the “25th Hour” project to understand better what this type of vehicle does right or wrong. However, the answer will not come from conventional research, but from people’s brains.

In a simulator, created in partnership with the Fraunhofer Institute for Industrial Engineering, the brand decided to apply augmented reality to an environment that mimics a four-seater with seats facing each other.

The glasses are integrated displays, and all the surroundings are images generated with the help of projectors. The idea is to replicate a trip in a fully autonomous, level 5 vehicle and identify how certain aspects, such as lighting, noise, and interaction with notifications and other internal functions, affect users positively or negatively.

Preliminary tests were done with 30 people; all considered “Millennials receptive to autonomous cars,” who underwent an electroencephalogram (EEG) to have their responses measured directly through the brain, in addition to electrodermal sensors to capture other physical reactions related to the experience.

People were given different stimuli, such as noises, social media updates, and the amount of light in the environment, as well as having some tasks that should be fulfilled during the process.

The conclusion of the Audi brand was that certain conditions might favor specific behaviors such as conversation, productivity or relax while walking around. The expectation of the brand is that the project will continue for some time.

Need to Schedule a Haircut? You Can Do This on Google

There’s no question that Google (the search site, not the company!) has made life a lot easier for many people. Finding a cake recipe or finding the right route to a particular location with only browser features are already common practice for many people, but the service lead will increase with a newly available option.

From now on, Google service users will have the opportunity to search for hairdressing salons and spa centers to schedule a break or session. If you wish, you can also use the Reserve with Google site to access this amenity.

“This feature is made possible through partnerships with the top scheduling providers you might already use, including Genbook, SalonRunner, Rosy, Yocale, and WellnessLiving. And soon we’ll be adding many more, including Booksy, Envision, MyTime, Schedulicity, Setmore, Shore, SimpleSpa, SuperSalon and TimeTrade,” <a href="https

There’s no question that Google (the search site, not the company!) has made life a lot easier for many people. Finding a cake recipe or finding the right route to a particular location with only browser features are already common practice for many people, but the service lead will increase with a newly available option.

From now on, Google service users will have the opportunity to search for hairdressing salons and spa centers to schedule a break or session. If you wish, you can also use the Reserve with Google site to access this amenity.

“This feature is made possible through partnerships with the top scheduling providers you might already use, including Genbook, SalonRunner, Rosy, Yocale, and WellnessLiving. And soon we’ll be adding many more, including Booksy, Envision, MyTime, Schedulicity, Setmore, Shore, SimpleSpa, SuperSalon and TimeTrade,” says a message published on the official Google blog by Alex Russell, product manager for Google Maps.

There has also been mention that, at the moment, this service is only available to those who live in the United States, but the idea of the company is to expand it to the rest of the globe very soon.

Young People Make Less Money And Spend More on Bars

People born between the early 1980s and the late 1990s often use more credit and debit cards than cash and prefer to spend their savings on bars and restaurants than in supermarkets or with transportation.

This is the conclusion of a study conducted by Banco Neon, which evaluated the consumption habits of 26,000 young people between 18 and 35 years of age.

The survey found that 24% of a young person’s total monthly expenses are usually in a supermarket, while 20% of the amount of the month is directed to transportation. Fourth, with 8%, digital services subscribe, while other leisure activities comprise only 5% of expenses.

In relation to the duel of digital money versus cash, the use of credit and debit cards far outweigh the amount of withdrawals made by young people.

In the first half of 2017, there were 496 thousand transactions with electronic money against only 13 thousand withdrawals, according to research by Banco Neon.

Despite the massive adoption of digital mon

People born between the early 1980s and the late 1990s often use more credit and debit cards than cash and prefer to spend their savings on bars and restaurants than in supermarkets or with transportation.

This is the conclusion of a study conducted by Banco Neon, which evaluated the consumption habits of 26,000 young people between 18 and 35 years of age.

The survey found that 24% of a young person’s total monthly expenses are usually in a supermarket, while 20% of the amount of the month is directed to transportation. Fourth, with 8%, digital services subscribe, while other leisure activities comprise only 5% of expenses.

In relation to the duel of digital money versus cash, the use of credit and debit cards far outweigh the amount of withdrawals made by young people.

In the first half of 2017, there were 496 thousand transactions with electronic money against only 13 thousand withdrawals, according to research by Banco Neon.

Despite the massive adoption of digital money, physical stores are still in the youth’s mindset: only 30% of their purchases happen in virtual stores.

To make more sense, this number should be compared to the consumption habit of other age groups – and it is not difficult to assume that younger people spend more buying online compared to older people.

Study: Political Campaigns Can Manipulate Elections With Fake News

In recent months the debate on the spread of fake news has become a topical issue and giants like Facebook and Google have been sharply criticized for their role in spreading false information around the world. The proliferation of false articles and unverified information are considered by many to be a significant feature of the last election campaign in the United States.

A new study by security firm Trend Micro shows that political campaigns can manipulate elections by spending $400,000 on fakes and fake items, according to a new report that analyzes the cost of influencing Public opinion through dissemination of disinformation. The study also found that it only costs $55,000 to discredit a journalist and $200,000 to provoke a protest in the street based on false information. Th

In recent months the debate on the spread of fake news has become a topical issue and giants like Facebook and Google have been sharply criticized for their role in spreading false information around the world. The proliferation of false articles and unverified information are considered by many to be a significant feature of the last election campaign in the United States.

A new study by security firm Trend Micro shows that political campaigns can manipulate elections by spending $400,000 on fakes and fake items, according to a new report that analyzes the cost of influencing Public opinion through dissemination of disinformation. The study also found that it only costs $55,000 to discredit a journalist and $200,000 to provoke a protest in the street based on false information. These disturbing figures show how easy it is to make cyberpropaganda to have real-world results.

This study comes at a time of global concern around the piracy of elections and the different ways fake news on social networks have manipulated voters. The report explores clandestine online spots that allow campaigns, political parties, private companies and other entities to strategically create and disseminate false content to change public perceptions.

Analysis of the Chinese, Russian, English and Middle East fake news services found that these options offer a cost-effective alternative to traditional advertising and promotion efforts often use social networks to broadcast questionable content. Whether you’re in China, Russia, Europe or the US, it’s very easy to buy these services.

With targeted campaigns, false content can provoke protests. So, according to the study, campaigns can create and mount groups on social networks that discuss relevant ideologies for the cost of $40,000, wrote Trend Micro.

To maximize the scope of content, campaigns can spend $ 6,000 to have close to 40,000 I like (“likes”) of “high-quality”. In these fake news services, it will take 5000 dollars to have 20000 comments and 2700 dollars for a false report. Campaigns can go further by buying retweets and other promotional services like placement of videos on YouTube that help news to become viral.

The study noted that these campaigns rely on fake news shared as a reality to court the ideologies of the audience and give an illusion of the future, enough to force people to join a supposed cause.

Manipulating election results can also be relatively affordable for politicians and political parties, according to the report. A campaign manager can buy targeted news sites against $ 3,000 per site and then fill these sites with false information disguised as legitimate news. Maintaining these sites with false content costs $5,000 per month and social networking campaigns cost $3,000 more per month.

Buying rests and biased comments on these content can boost a campaign. Some of these networks also distribute legitimate information allowing sites to have a reputation and blur the boundary between what is propaganda and legitimate content. In total, the study found that an annual campaign of $400,000 must be able to decisively manipulate the course of an action.

A group that also wants to attack a journalist can easily mount a four-week fake news campaign. The weekly propaganda, coupled with 50,000 retweets and attracting 100,000 visits costs 2,700 dollars. In addition to discrediting the journalist, a more frightening consequence is how the report or points that the journalist wanted to raise will be engulfed in a wave of disinformation generated by the campaign, wrote Trend Micro.

Other impressive figures show that an account on social networks can become a celebrity in a month with 300,000 subscribers and for the cost of $2,600.

Given the effectiveness and low cost of these types of propaganda campaigns, some are afraid that they will become commonplace during elections. It is important that we put an end to these practices as quickly as possible before they become mainstream.

Following the debate on fake news and how they spread on social networks especially after the US presidential election, Facebook and Google have begun to develop tools to deal with misinformation.

Apple Watch Can Detect Heart Problems

The Apple Watch has the potential to become a lifeguard. Your built-in heart rate monitor is extremely accurate and can detect cardiac arrhythmia by up to 97 percent. This resulted in a new study.

The study of the University of California and the Cardiogram App involved 6158 Apple Watch users, who monitored their pulse with the health application. Most users had a normal heart attack and a normal ECG, but 200 subjects started with the diagnosis paroxysmal prescreening (a common form of cardiac arrhythmia).

Based on the data collected by Apple Watch, 139 million heart rate measurements and 6338 mobile ECGs, scientists trained a neural network. This should identify cardiac arrhythmia.

With success as shown in the following test: 51 people who were registered for a cardioversion, a special defibrillation form that restores the normal heart rhythm,

The Apple Watch has the potential to become a lifeguard. Your built-in heart rate monitor is extremely accurate and can detect cardiac arrhythmia by up to 97 percent. This resulted in a new study.

The study of the University of California and the Cardiogram App involved 6158 Apple Watch users, who monitored their pulse with the health application. Most users had a normal heart attack and a normal ECG, but 200 subjects started with the diagnosis paroxysmal prescreening (a common form of cardiac arrhythmia).

Based on the data collected by Apple Watch, 139 million heart rate measurements and 6338 mobile ECGs, scientists trained a neural network. This should identify cardiac arrhythmia.

With success as shown in the following test: 51 people who were registered for a cardioversion, a special defibrillation form that restores the normal heart rhythm, carried an Apple Watch 20 minutes before and 20 minutes after the procedure. The AI should then evaluate the data. The results of the experiment were convincing: with an accuracy of about 97 percent, the AI-based solution detected a pre-flash.

These results show that wearables, such as smartwatches, are not only a new way to monitor medical therapies for cardiac arrhythmias but can also point to health issues. Even though mobile controls will never replace conventional examination methods, they have the potential to draw people’s attention to the fact that they may suffer from a pre-emptying.

The study started in 2016 and continues to grow. Building on these results, the researchers now want to determine whether Apple Watch can also identify an impending stroke. According to Cardiogram co-founder and scientist Brandon Ballinger, a quarter of all strokes are triggered by cardiac arrhythmias.

20,000 Writers Write to China’s Own Version of Wikipedia

China’s Internet is surrounded by the Great Firewall, which holds government-critical voices from the country. Instead of only censoring content, the Chinese government now creates its own: with a state-financed Chinese variant of Wikipedia.

Since its launch in 2001, the English-language section of Wikipedia has grown to 5,662,928 articles. Around 800 new entries are added daily. Although every Internet user can change the texts that appear on the platform, repressive regimes block access to the world to keep their citizens from seeing their critical content.

In the end, Turkey blocked access to Wikipedia and accused the pageant of refusing to delete certain content. Also, Russia has recently expressed a temporary ban against Wikipedia. China is already known for its online censorship. That is why the government in Beijing has now decided to go online with its own encyclopedia.

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China’s Internet is surrounded by the Great Firewall, which holds government-critical voices from the country. Instead of only censoring content, the Chinese government now creates its own: with a state-financed Chinese variant of Wikipedia.

Since its launch in 2001, the English-language section of Wikipedia has grown to 5,662,928 articles. Around 800 new entries are added daily. Although every Internet user can change the texts that appear on the platform, repressive regimes block access to the world to keep their citizens from seeing their critical content.

In the end, Turkey blocked access to Wikipedia and accused the pageant of refusing to delete certain content. Also, Russia has recently expressed a temporary ban against Wikipedia. China is already known for its online censorship. That is why the government in Beijing has now decided to go online with its own encyclopedia.

According to the South China Morning Post, 20,000 employees currently work on the third edition of Chinese Encyclopaedia. When the project is ready, it is to go online with 300,000 articles with 1000 words each.

“The Chinese Encyclopaedia is not a book but a cultural Great Wall,” said Yang Muzhi according to the South China Morning Post. He is the chief editor of the project. The site was intended to “guide and lead public opinion.”

Academics from universities and research institutes from all over the country were asked to write articles for the Chinese Encyclopaedia. Yang said the goal was to overtake Wikipedia when the first version of the project goes online in early 2018.

At this time it is still unclear how large the influence of the Chinese government on the entries will be. What is certain is that content that is not wanted by the regime has been blocked by the Great Firewall of China.

Since its establishment, much Chinese have demonstrated how they can be circumvented using VPNs. The government announced in January 2017 that it would be harder to interfere with blocking foreign content and services.

The new encyclopedia will not only have to contend with censors but also with the competition. The Chinese Internet giants Baidu and Qihoo 360 already offer their own online reference books. And although China blocks much content online, Chinese users can use a limited version of Wikipedia. It contains only one-fifth of all articles of the original.

Research Reveals the Best Companies in the World of Fashion

The BoF – The Business of Fashion portal has just published a new edition of the survey that reveals the best companies in the fashion industry to work with.

The survey took into account 29 criteria and qualitative feedbacks, which were applied to more than 2,600 employees of 190 companies. Participants’ responses were classified into three categories, with equal weights: rewards and benefits, leadership and development opportunities, and culture and work environment.

From the research, it was found that currently, employees expect much more than salary and health plan – benefits, such as product discounts, were pointed out. That does not mean that salary does not matter: 58% of people have been satisfied with pay.

The leadership and the possibility of development were indicated by 30% of the participants as very important factors to follow a career in the company. The culture of a company also weighs heavily on the employee’s pe

The BoF – The Business of Fashion portal has just published a new edition of the survey that reveals the best companies in the fashion industry to work with.

The survey took into account 29 criteria and qualitative feedbacks, which were applied to more than 2,600 employees of 190 companies. Participants’ responses were classified into three categories, with equal weights: rewards and benefits, leadership and development opportunities, and culture and work environment.

From the research, it was found that currently, employees expect much more than salary and health plan – benefits, such as product discounts, were pointed out. That does not mean that salary does not matter: 58% of people have been satisfied with pay.

The leadership and the possibility of development were indicated by 30% of the participants as very important factors to follow a career in the company. The culture of a company also weighs heavily on the employee’s performance and permanence, which increasingly seeks identification with the brand for which it works and its history.

Check out the 16 companies included in BoF’s list in 2017 in alphabetical order:

Adidas

The German company values the development of the skills of its employees highly. Today there are more than 60,000 of them, who undergo intense training and are constantly encouraged by their bosses, in order to evolve and join the company.

Berluti

The 130-year-old French brand has always had creativity as one of its main characteristics. The office currently supports employee welfare through yoga classes, gymnastics, and natural juices. In total, the company has 148 employees at its base, located in Paris.

Calvin Klein

The brand, from New York, offers financial and planning support to employees, thinking about future aspects of their lives such as retirement and financial stability.

Cotton On Group

The group – which employs more than 22,000 people around the world – also believes strongly in initiatives for the well-being of its employees. Flexible working hours, gymnastics and health care are just a few.

Farfetch

For the e-commerce portal, the frequent feedback of its employees establishes the measures that will be adopted. The culture of the company goes through intense marketing campaigns, a fact that encourages employees to be innovative and revolutionary.

Galeries Lafayette

The group sold only $ 2.1 billion last year in the Paris flagship. Besides this unit, there are 50 stores spread throughout France, as well as points in Berlin, Beijing, Jakarta, Dubai and Casablanca and, in the future, Doha, Milan, and Istanbul.

To motivate its employees, the company seeks to harness each individual’s efforts in business growth through challenges and potential development. The payment system is also differentiated: it is based on the performance of each, individually, and in the collective, with high bonuses.

GAP Inc.

The company established in 1969 has a differentiated human resources department, which seeks to convey the message that employees are primarily responsible for the good position of the brand in the market.

In 2014, the company launched a salary program based on performance evidence. Since then, the rewards are decided by metrics. There are also monthly meetings between employees and bosses to discuss success and failure. Salaries are high, but work is hard.

Gucci

The new CEO of the brand, Marco Bizzarri, brought many changes in the culture and leadership form of the company, which directly reflected growth: 21% more revenue in 2016.

Its main principle is: “No is not one option.” Usually, the human reaction to something new is that it is not possible. To break the barriers of a big brand like Gucci, it is necessary to be open to all proposals at all stages of creation.

H&M

There are more than 4,600 department stores around the world employing a total of about 160,000 employees. The structure of the work is classified as democratic, assuming that all are equal and work towards the same goal – a real team. Another factor is the strong presence of incentives for professional growth.

Levi Strauss & Co.

Wages are the focus of the company, founded in 1853 in San Francisco. The compensation package is designed to boost productivity and is compatible with the city where employees live so that they can focus on work and not waste time managing problems in their bank accounts.

Loewe

The Spanish leather goods brand, owned by the LVMH group, was rated for its great working environment. In addition to professional development, employees are also encouraged through cultural initiatives.

Teams undergo differentiated pieces of training that include historical studies and visits to museums and factories – all to increase brand awareness.

Nordstrom

The North American department store is committed to promoting diversity and inclusion as it believes in it to increase wealth and communication with the different communities it deals with. The internship programs – which are very thorough and diverse – were also praised in the evaluation.

Tommy Hilfiger

The company has a team of 17.00 employees who are often engaged with the brand through training, parties, and events. They also understood that a pleasant professional environment is capable of increasing productivity.

Warby Parker

The brand focused on sunglasses created in 2010 – and now competing with Luxottica and Safilo – offers design products at more affordable prices. The autonomy of each employee was pointed out as one of the positive points of the company, as well as the freedom to create and the attention of the bosses, who offer constant feedbacks.

Zalando

To hire its employees, the German Zalando focuses on the potentials they demonstrate and not on their experience. The company has been singled out as a strong career developer with a flexible profile and rapid change of duties, which forces employees to adapt to new challenges and learn.

Zara

The Spanish giant has a fast pace of work – the stores receive launches twice a week. Therefore, the company understands that its employees need to simplify their personal lives, which is done through good salaries and benefits.