Audi Wants to Study the Brains of Autonomous Passenger Cars

Audi is committed to making the future of self-propelled cars the least traumatic possible for people and has launched the “25th Hour” project to understand better what this type of vehicle does right or wrong. However, the answer will not come from conventional research, but from people’s brains.

In a simulator, created in partnership with the Fraunhofer Institute for Industrial Engineering, the brand decided to apply augmented reality to an environment that mimics a four-seater with seats facing each other.

The glasses are integrated displays, and all the surroundings are images generated with the help of projectors. The idea is to replicate a trip in a fully autonomous, level 5 vehicle and identify how certain aspects, such as lighting, noise, and interaction with notificat

Audi is committed to making the future of self-propelled cars the least traumatic possible for people and has launched the “25th Hour” project to understand better what this type of vehicle does right or wrong. However, the answer will not come from conventional research, but from people’s brains.

In a simulator, created in partnership with the Fraunhofer Institute for Industrial Engineering, the brand decided to apply augmented reality to an environment that mimics a four-seater with seats facing each other.

The glasses are integrated displays, and all the surroundings are images generated with the help of projectors. The idea is to replicate a trip in a fully autonomous, level 5 vehicle and identify how certain aspects, such as lighting, noise, and interaction with notifications and other internal functions, affect users positively or negatively.

Preliminary tests were done with 30 people; all considered “Millennials receptive to autonomous cars,” who underwent an electroencephalogram (EEG) to have their responses measured directly through the brain, in addition to electrodermal sensors to capture other physical reactions related to the experience.

People were given different stimuli, such as noises, social media updates, and the amount of light in the environment, as well as having some tasks that should be fulfilled during the process.

The conclusion of the Audi brand was that certain conditions might favor specific behaviors such as conversation, productivity or relax while walking around. The expectation of the brand is that the project will continue for some time.

After Two Failures, Audi Will Try to Make a New Electric Supercar

There in 2009, Audi brought its Audi R8 e-tron to the world … And it did not work, with the project not even getting out of the role.

A second foray into the electric world came in 2015, with the launch of the 100% electrified version based on the new German Supersport platform, but ended up having its production canceled a little more than a year later due to low sales – less than 100 Units sold.

Now in an interview with Autocar magazine, Audi research and development manager Peter Mertens said the company is ready for another try. “The question is ‘Would I like this to happen again soon?’, And the answer is yes, of course,” said the brand executive.

“For a brand like Audi, a supercar is always interesting and is a segment we’ve been working on. We’ve been working hard on it.”

Autocar suspects, however, that the new vehicle may not be <a href="http://jalo

There in 2009, Audi brought its Audi R8 e-tron to the world … And it did not work, with the project not even getting out of the role.

A second foray into the electric world came in 2015, with the launch of the 100% electrified version based on the new German Supersport platform, but ended up having its production canceled a little more than a year later due to low sales – less than 100 Units sold.

Now in an interview with Autocar magazine, Audi research and development manager Peter Mertens said the company is ready for another try. “The question is ‘Would I like this to happen again soon?’, And the answer is yes, of course,” said the brand executive.

“For a brand like Audi, a supercar is always interesting and is a segment we’ve been working on. We’ve been working hard on it.”

Autocar suspects, however, that the new vehicle may not be based on the R8 platform, but rather a completely built from scratch model with its own design. Martens, meanwhile, suggested that Porsche could make a contribution to the project – a partnership that Volkswagen had already suggested a few months ago.

Still, the prospect of having a new electric and super-fast Audi is real. You can imagine with certainty that at some point in time Audi will have an electric supercar.