Tobacco use is one of the largest pandemics in the world, accounting for 6 million avoidable deaths a year and costing 6 to 15 percent (170 billion) of health spending in high-income countries.
People who smoke and want to get rid of this addiction usually have a hard way ahead. Escaping from smoking is not a simple task and involves a lot of possible solutions, some more effective than others, such as psychological therapy, the use of particular types of medications and even the adoption of electronic cigarettes more recently.
However, a new method to end smoking addiction is already being advertised through the crowdfunding website Kickstarter and aims to use nothing less than virtual reality to help smokers get rid of this problem.
This is called MindCotine, a program that combines attention-control practices with several other proven effective techniques.
Fighting the cigarette
According to WHO, there are 1 billion smokers worldwide, of which 48% intend to quit smoking. There are many options offered to treat the desire to smoke, but few of them have the economy of unity and accessibility to lead to a universal solution.
The campaign was inaugurated on the International Non-Tobacco Day (May 31) promoted by the World Health Organization. The intention of those responsible for the program is to cover areas that did not receive proper attention in the treatment of smokers. Thus, an application was developed that works on ordinary smartphones and can be used in virtual reality glasses – included in the package – much like Google Cardboard.
The whole process is done through this application, using videos and audios that will serve as a complete treatment, arousing in the smoker the awareness and the need to stop smoking and performing mental training that will help the user to get rid of the addiction.
In addition to VR glasses and the mobile app, the package also features community support so you can get in touch with others and share your experience in the process.
The MindCotine project has already raised $8.1 thousand in just one day and aims at $18 thousand in the next 30 days of the campaign Of collection. The cheapest package has a promotional price of $10, or $ 32, and you can buy kits for more than one person.