A new report of Sensor Tower confirms that the Apple App Store is a sound investment for app developers. Data show that, in 2016, at least 66 iOS developers have managed to make their first million dollars thanks to revenue from the app.
And this is only considering the US App Store. In fact, despite its market share is relatively small compared to Android, the Apple store has created nearly twice millionaires in 2016. The data refer only to revenue from the app, without considering advertising revenue.
“A total of 66 developers have reached or exceeded this figure in the Apple store in 2016,” said Sensor Tower. “It’a result 1.7 times higher than the 39 developers who have achieved the same success on the Google platform.”
Not only that, but the number of developers who have reached the milestone of one million dollars was almost double compared to 2015 when 34 developers have reached the goal. Even the Android platform has seen some growth, increasing from 14 to 39, suggesting that Google store it is slowly moving towards profitability.
That’s not a game
An interesting aspect that emerges from the data is the variety of categories that are successful in iOS apps.
It should be said that game developers are the main of “millionaires” category on both platforms, but Apple App Store reached the million dollars for developers on utility apps, photos, and video, social networking, and lifestyle.
This means that Apple platforms are becoming capable of supporting a much more mature choice of solutions.
What does it mean for companies?
It is clear that iOS users are ready for sophisticated solutions. And that has at least two consequences for companies that are standardizing on Apple mobile solutions. First, it means that it will be easier to insert the personal enterprise systems because the new hires are already familiar with their use for more complex tasks.
Secondly, it suggests that investment in the development of applications for the iOS platform will probably give good results in the long term, given the growing consumer interest in applications and services on that platform.
The acceptance, loyalty, and familiarity with related technologies will contribute significantly to employee productivity by simplifying the job of CIOs who seek to spread the use of digital business processes.
The results of Sensor Tower is an encouraging sign for companies wishing to open a multi-channel communication with customers. Clearly, there are some excellent opportunities for sponsorship and marketing.
One of the first examples of sponsorship through an app was IpCB, sponsored by Carling. This fun app allowing iPhone users to pay and drink “virtually” a pint of beer. A more recent example is Makeup Genius of L’Oreal, which illustrates how companies can create relatively useful applications that go well with their brand identity.
The fact that the iOS consumers are willing to spend millions of dollars on a certain type of applications means that if the brands are able to design really useful digital solutions can improve the recognition and brand loyalty.
Hunting for talent
The biggest hurdle in the race to digital remains the availability of human resources. The best developers are already very busy and major technology companies are recruiting all talents who manage to achieve.
Apple is trying to create new generations of developers with its new App iOS Development Center in Naples, where it assumes the brightest minds. The company also recently introduced a full course at university level, the App Development with Swift.
Perhaps best known is the fact Sir Jony Ive became director of one of the most famous art and design academies in the world, the Royal College of Art (RCA). Ive help the RCA to expand his knowledge in computer science, materials science, the impact of the digital economy, advanced manufacturing and smart mobility.
These initiatives promote the growth of the next generation of developers, but also business users. The Apple investment in training, in fact, ensure that its ecosystem has the resources necessary for at least the next 10 years.
The sponsorship of costly education programs demonstrates a tangible commitment to creating tomorrow’s talent. This in itself is a strong signal that Apple’s vision for the future extends beyond the introduction of the next iPhone. And it is a warranty for corporate users who are considering the large investment in the Apple ecosystem.